Mitalé Skincare

Objectives

• Position Mitalé as a premium, trust-led skincare brand

• Create a visual identity that feels editorial, calm, and expensive

• Develop scroll-stopping content for social that educates without overwhelming

• Build a content system that could scale across website, Instagram, and campaigns

Challenges

• Skincare is a crowded market with a lot of noise

• The brand needed to feel luxurious without being cold or clinical

• Content had to balance science + softness, credibility + emotion

• Visuals needed consistency across multiple platforms without becoming repetitive

Our Approach

1. Brand & Visual Direction

We anchored the brand in a quiet luxury aesthetic—neutral palettes, soft lighting, tactile textures, and editorial framing. Every visual was designed to feel calm, confident, and intentional.

2. Content Strategy

Rather than trends for trend’s sake, content focused on:

• Skin education in simple language

• Rituals over routines

• Confidence, not perfection

• Short-form storytelling that builds trust

  
  

3. AI-Enhanced Creative Production

Using premium AI image generation and refinement, we produced:

• Editorial-style product visuals

• Texture-led macro shots

• Lifestyle skincare moments aligned with wellness and self-care

  This allowed for high-end visuals without the constraints of constant physical shoots.

  
  

4. Platform Consistency

Visuals and messaging were adapted seamlessly across:

• Instagram (carousels, reels, statics)

• Website imagery

• Campaign assets

  
  

Deliverables

• Brand-aligned visual system

• Social media content concepts & captions

• Editorial product imagery

• Campaign-ready creative assets

• Scalable content framework for future launches

  
  

Results

• Elevated brand perception from “skincare product” to luxury ritual

• Strong visual consistency across all touchpoints

• Increased engagement on educational and ritual-based content

• A content library Mitalé can reuse, remix, and scale