eSpace Recruitment
eSpace Recruitment is a specialist recruitment agency operating within Insurance, InsurTech, Finance, FinTech, and Management. While the business had strong industry knowledge and an established candidate database, its digital presence didn’t fully reflect its credibility, speed, or culture-first approach. The project focused on repositioning eSpace Recruitment as a modern, high-trust, specialist agency one that stands out in a crowded recruitment market while remaining professional, approachable, and results-driven.
[Client]
EcoGlow
[Year]
2023
[Services]
Post Production
[Catagory]
Website
Project Objectives
Elevate eSpace Recruitment’s brand perception and authority
Clearly communicate their specialist niches and value proposition
Improve candidate and client experience across digital touchpoints
Build a scalable marketing and website foundation to support growth
Position eSpace as a go-to recruitment partner, not a transactional agency
What We Did
1. Brand Positioning & Messaging
We refined eSpace Recruitment’s messaging to focus on what truly differentiates them:
Specialist, niche-focused recruitment
Culture-fit placements, not CV matching
Speed, clarity, and efficiency
A human, relationship-led approach
This messaging was embedded consistently across the website, content, and marketing assets.
2. Website Strategy & UX (Wix)
We redesigned and structured the website to function as a conversion-focused recruitment platform, not just a brochure site. This included:
Clear pathways for clients and candidates
Dedicated industry and role positioning
Strong CTAs to encourage job submissions and candidate registrations
SEO-optimised page structures for visibility and discoverability
The site was designed to feel modern, trustworthy, and easy to navigate, especially for time-poor hiring managers.
3. Job Board & Candidate Funnel Strategy
We implemented a job board strategy that:
Encourages companies to post roles for free
Funnels all applicants through eSpace Recruitment for placement
Strengthens candidate ownership and quality control
Reinforces eSpace’s role as the hiring gatekeeper
This approach increased inbound candidate activity while maintaining agency control over placements.
4. Content & Thought Leadership Direction
We supported eSpace Recruitment with content positioning that builds trust and authority, including:
Industry-focused insights
Candidate guidance content
Employer-focused hiring advice
Location- and niche-specific messaging
The content strategy was designed to support both organic growth and long-term brand authority.
5. AI-Forward & Future-Proof Setup
The website and content were structured with AI visibility and modern search behaviour in mind:
Clear semantic structure for AI-driven search
Strong internal linking and topic clarity
Content designed to be surfaced by AI assistants and search engines
This ensures eSpace Recruitment remains visible and relevant as search continues to evolve.
Results & Impact
Stronger brand credibility and clarity
Improved candidate and client journeys
Increased inbound interest from both job seekers and employers
A scalable digital foundation ready for growth, content, and automation
eSpace Recruitment positioned as a specialist, modern recruitment partner
